Barrett Steel invests in new website

Steel stockholding group Barrett Steel says it has made a number of investments recently to improve operations, including the launch of a new website.

Ralph Robinson, group board member and Managing Director of the company’s tubes division (pictured), said Barrett was looking to expand its operations internationally, and these plans will be boosted by its new digital marketing.

Barrett Steel appointed West Yorkshire digital design and development agency NetConstruct to support and build the new website. Following the completion of this initial project, NetConstruct were subsequently awarded a contract to manage Barrett’s digital marketing.

David Bentley, NetConstruct Managing Diretcor, said: “Barrett Steel wanted greater competitive advantage and closer engagement with its customers, which it knew couldn’t be achieved through a static website alone.”

Mr Robinson said: “NetConstruct impressed us with their collaborative approach and understanding of our business. This digital marketing campaign will effectively expand our sales force and help us reach wider markets as we grow globally.”