voestalpine Metsec scoops digital award

The ‘Best Digital Campaign’ category at the annual Construction Marketing Awards (CMA) was won by voestalpine Metsec for its video case study of the partially steel-framed 66 Queen Square, Bristol.

The CMAs showcase the construction industry’s creativity, innovation and effectiveness in marketing. There are a number of categories including best marketing campaign, best use of content, and best use of website as well as awards recognising the marketing agencies that support the industry.

The video case study was the first one Metsec had ever produced and demonstrates Building Information Modelling (BIM) in action. To promote the video, Metsec used a mix of online advertising and social media in a campaign to showcase its expertise in the area of BIM.

The panel of judges for the CMAs were impressed by not only the content of the video, but the effectiveness of the promotional campaign that went with it.

Metsec Marketing & Business Development Director Richard Allen commented: “The 66 Queen Square video is the first video case study we have done and the results have been better than we ever hoped with not only a lot of views of the video, but also a lot of sales enquires as a result. To win the award for best digital campaign is the icing on the cake. Needless to say we will be looking to produce further video case studies in the future!”