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90-year old steelwork contractor rebrands

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n1601Adey-StructureLoughborough-based Adey Steel Group has celebrated 90 years in the steel industry with the unveiling of a complete rebrand, which pools all of its separate companies under one name.

The company said the rebrand exercise will ensure clients can distinguish between the broad ranges of the specialist services that the steel firm has to offer.

Previously known as Adey Group, the steel company has merged its four companies under one overarching brand, the Adey Steel Group.

The Adey Steel Group consists of four areas of expertise: Adey Steel – previously Adey Steel Ltd, which is a steelwork contractor; Adey SteelShop – previously SteelShop Ltd, offering stockholding and steel processing for the UK housebuilding and construction industries; Adey Technical – previously Technical Edge Ltd, a specialist arm of the group providing structural design and steel detailing services; and Adey Transport – previously Transport24, a nationwide specialist steel transport and haulage  firm.

The unveiling of the new branding was held at Loughborough Town Hall as Adey Steel fabricated the original steelwork for the clock tower in 1980.

Adey Steel Group began in 1925 as the local ironmongers in Loughborough town centre by Harry Adey and his wife. The business has been kept in the family, seeing all four generations of the Adey sons managing the business.

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