Major Birkenhead regeneration proposed

Wirral Growth Company has submitted ambitious plans for the transformation of Birkenhead town centre to Wirral Council’s planning department.

The new masterplan for the town centre includes the delivery of a new central business district with high-quality office space, alongside leisure space with a new market hall, the creation of vibrant town-centre living, as well as extensive public realm and green space.

Wirral Growth Company (WGC) was formed in 2019, creating a 50:50 joint venture between Wirral Council and national urban regenerator, Muse Developments, to deliver a long-term vision for regeneration, which aims to improve the homes, lives and communities for key areas across the borough.

Mike Horner, Development Director at Muse Developments, said: “It’s a proud moment for all associated with the growth company as we reach this significant milestone, which is the culmination of months of hard work from the team to get this over the line ready for submission.

“We thoroughly enjoyed engaging with the community to give them the opportunity to inform plans for the future of the town. We’ve taken their thoughts into consideration, which I hope they can see in the final masterplan.

“We’re committed to working with the council and all stakeholders as we bring forward a new vibrant vision for Birkenhead that will repurpose and reimagine the heart of the town centre, driving economic growth and social prosperity at a time when it’s needed most.”

AHR Architects are master planners for the project, with Barton Willmore acting as planning consultants on behalf of the growth company.

Should the planning submission receive consent, the first phase of development will bring forward two office buildings totalling 17,500m² which are anticipated to be on site in mid-2021.