The 140-hectare site, to the east of the NEC campus and M42 motorway, has the potential to boost the regional economy of the Midlands by over a £1bn, create and support up to 27,000 new jobs, and deliver up to 3,000 new homes and up to 500,000m² of commercial development.
With the HS2 Interchange Station as the catalyst to create unprecedented economic growth, Arden Cross Limited has developed the masterplan in partnership with public sector stakeholders to reflect a shared vision to unlock the site’s full potential.
Arden Cross Limited Director, Ben Gray, said: “The intention for Arden Cross has always been to deliver a world-class development with the HS2 Interchange Station at its heart and by launching our masterplan, we are a step closer to delivering that ambition. The Arden Cross Limited shareholders are focused on creating a game-changing legacy that will lift the entire Midlands economy.”
Andy Street, the Mayor of the West Midlands, has welcomed the launch of the masterplan. He said: “The Arden Cross masterplan is exactly the kind of vision and ambition that will help to drive both the regional and national economy forward.
“By actively working together and capitalising on the jump start that HS2 has created, Arden Cross has the opportunity to be truly transformational and deliver a whole new business and residential community of national importance, centred around the principles of sustainability and connectivity, while also creating new neighbourhoods and locations for leisure and learning as well as living and working.”